Cocacola is tall in terms of organizational complexity. How management functions are performed at coca cola. Organizational structure of the coca cola company april 26, 2020 author. Cocacola organizational chart by elisabeth lechner on prezi. It also says the new structure will help promote and develop key cocacola leaders. Cocacolas economic cost structure is defined as the expenses that a company must be prepared to pay when manufacturing a product or providing a service. The second organizational structure that will be compared and contrasted against the hybrid structure used at coca cola company is the matrix organizational structure burt, 2012. Cocacola decentralized its organizational structure by reducing the staff to the half at its atlantabased headquarters. Peter, 1995 leadership structure the coca cola company has a well planned leadership structure which is an important factor that determines the viability of the company operation.
In retrospect, cocacola would seem to be doing very well in brazil. The company is listed on the australian securities exchange under the code ccl and employs more than 15,000 people throughout its operations. Jan 15, 2020 the organizational chart of cocacola displays its 475 main executives including james quincey, john murphy and brian smith. What is the organizational culture at the cocacola company. In their 20 financial statements, cocacola draws attention to the increasing concern for potential health problems associated with obesity and inactive lifestyles, as this represents a significant challenge to the industry. The organizational chart of cocacola amatil displays its 23 main executives including alison watkins, martyn roberts, peter west and chris sullivan. Cocacola has more than 700,000 system employees, including. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern world carroll, 2006. Organizational culture of cocacola company analysis. The cocacola company was founded in 1892 and established its headquarters in atlanta. Organizational structure the cocacola company has made a lot of changes in the last year with the structure of their company from top management to the employees at the bottom of line in terms of power in the company. Pdf organizational structure of the cocacola company.
Coca cola company is one of the fastest growing multinational enterprises in nigeria. The coca cola company is a delaware corporation with its headquarters in atlanta, meaning that its incorporated in delaware and registered as a foreign company in georgia. An evaluation of marketing strategies undertaken by coca cola. The company will form a europe, middle east and africa emea group, consisting of the business units that currently make up the europe and the. New structure is in keeping with economic reforms that will make india a single national market. It is a product of factors including product market, history, strategy, technology, styles of management, types of employees, and national culture.
Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. The management competence will be the key role in placing the company in the fore front in the market. This structure divides the employees based on the products of the firm as well as their functions. Cost structure cocacolas economic cost structure is. In its first year, the company sold about 9 glasses of cocacola a day. Over the years, the company has taken several steps so that the employees are able feel satisfied and a significant part of the organization. Case on the coca cola company introduction an organisation must structure themselves accordingly to the size and nature of their markets. On the other hand, the centralised power, which operates in atlanta, has. Coca cola decentralized its organizational structure by reducing the staff to the half at its atlantabased headquarters. Organizational structure of the cocacola company scribd. Creating an effective organisational structure a cocacola. The cocacola companys organizational structure consists of a board of directors, elected by the shareholders, that has final decisionmaking power in the running of the company.
It has been coined a production process in which a worker or group of workers are assigned a specialised task in order to increase efficiency siobhan tiernan, michael j. It has various divisions in all continents around the world with presidents that control each continental division. The coca cola company structure is a combination of both the mechanistic and the organic model working together, the most area of concern n the coca cola company is on the responsiveness dawson and halpert,2009. The coca cola brand is globally valued and recognized. Finally, we will focus on attracting and retaining the best talent in the industry, providing a multicultural environment for innovation while sharing best practices to foster operating excellence throughout our organization. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer. Organizational culture of cocacola company according to needle 2004, organizational culture is a representation of collective beliefs, values and principles of members of an organization. Organizational structure of coca cola company papers. The coca cola companys structure is a hybrid of both mechanistic and organic models. The cocacola company website explains that the changes consist of two operating units. The cocacola company was founded in 1886 and is headquartered in atlanta, georgia. The coca cola company is seemingly on top of the world.
The biggest strength of the cocacola company is that, for more than a century, cocacola has reigned as the supreme soft drink market leader. Cocacola india announces new organization structure. Analysis of the cocacola company essay 2339 words bartleby. The organization is more centralized, but there have been moves to change to decentralization in order to meet the everchanging needs and demands of consumers. The cocacola companys organizational structure has the characteristics of two models. Organizational structure of the cocacola company the.
This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern world. Legal structure of the business coca cola amatil limited cca is an australian owned public company that manufactures, markets, sells and distributes a portfolio of beverage and food products. The upper management of the company has the final decisionmaking role while the company departments are required to implement the decisions. Previously coca cola followed a centralized organizational structure with chain of command. The cocacola company has a complex form of organizational culture that involves control through a vertical hierarchy. Woodruff also began to develop cocacolas international business, mainly through exports, his bestknown initiatives that is at the beginning of world war ii in response to the call of essen will general, cocacola ensure that every soldier can get a bottle of cocacola by 5 cents in anywhere around the world no matter how much it costs. However, to examine the ways in which the coca cola company has used marketing strategies to grow in the overseas. Slogans 1886 drink cocacola 1990 you cant beat the real thing 1917 three million a day 1993 always cocacola 1923 enjoy thirst 2000 cocacola. Because of this, coca cola has come up with long term objectives. At present, the cocacola company is managed using elements centralisation and decentralisation the times, 2005. Except for key strategic decisions, the international divisions are responsible for making daytoday decisions. However, overall organizational structure of coca cola is highly focused on the wellbeing of the employees coca 2016. The company at that time followed mcgregors theory x y to devise motivational techniques for the employees.
Here is an organizational analysis of the coca cola company. This case study illustrates the way in which the company has built an organizational structure that is robust and yet also flexible enough to meet these particular. Divisional form centralized functional departments bottling investments group big multibillion dollar bottling business owned by the company operations in 5 continents representing. Cost structures vary between businesses, with different types of cost structures. Symbol of cocacola coca cola used polar bears as their symbol for advertising for 70 years and nowadays ithas fund that helps saving of polar bears arctic home 10. The coca cola franchise is the worlds biggest beverage industry.
The coca cola company s organizational structure has the characteristics of two models. The cocacola company project analysis paul mburu business summary the cocacola company nyse symbol. Coca cola is a wellknown company in carbonated beverage industry, the company was established by atlanta pharmacist, dr. The new structure also enables its business to be a growth engine for the cocacola. The cocacola companys structure is a hybrid of both mechanistic and organic models. Organizational culture of coca cola company according to needle 2004, organizational culture is a representation of collective beliefs, values and principles of members of an organization. The cocacola brand is globally valued and recognized.
Pemberton in 1886, and presently, the company operates it business operations in more than 200 countries in the world coca cola history. The coca cola company has the financial capacity to put at equilibrium standardization and mutual adjustment. Mar 01, 2014 cocacola is tall in terms of organizational complexity. According to its website, the cocacola company is led by a chairman and ceo, a president and coo, and executive vicepresident and cfo, and others.
Coke international operates similar to the companys 80s structure. The cocacola company has announced a new streamlined international structure that it says will better align its operating units against its global bottling footprint. O is at the heart of the operating system of the company. This paper performs a strategic analysis of the cocacola company, a leader in the beverage industry. Pdf on feb 1, 2019, naama al tunaiji and others published coca cola strategy project. However, the decentralised power held by the sbus and their subdivisions is often limited to the advertising and market research side of business. Cocacola decentralized its organizational structure by cutting half of the staff at its. Because of this, cocacola has come up with long term objectives. Orgnisational theory or ot is the amalgamation of many theories and approaches to an organizational study. An evaluation of marketing strategies undertaken by coca.
Apr 15, 2012 symbol of cocacola coca cola used polar bears as their symbol for advertising for 70 years and nowadays ithas fund that helps saving of polar bears arctic home 10. The cocacola company 2010 this document contains the concepts of organizational theory explained with reference to the cocacola company. Cost structures vary between businesses, with different types of cost structures marginal costs are the costs involved when producing one more unit of a particular item. The coca cola company s organizational structure consists of a board of directors, elected by the shareholders, that has final decisionmaking power in the running of the company. Weather an organisation be small or large the area of organisational structure and the division of labour within the organisations are extremely important and have been considered to be two of the major stepping stones to flawless. May 25, 2016 the coca cola company has announced a new streamlined international structure that it says will better align its operating units against its global bottling footprint. Swot analysis of the coca cola company in brazil a. Organizational structure of coca cola company the cocacola company realizes that it needs to be able to meet the ever changing demands of its customers. It also says the new structure will help promote and develop key coca cola leade. New international structure for the cocacola company. However, the lack in the productivity of the employees provoked the company to adopt a post modernist perspective fellenz and martin, 2010. According to the companys 2015 10k annual report, it has a single class. Ko the cocacola company, a beverage company, engages in the manufacture, marketing, and sale of nonalcoholic beverages worldwide. Organizational structure of coca cola company the coca cola company realizes that it needs to be able to meet the ever changing demands of its customers.
The biggest strength of the coca cola company is that, for more than a century, coca cola has reigned as the supreme soft drink market leader. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. The coca cola company, coca cola, business, minuman report this link download pdf. The company primarily offers sparkling beverages and still beverages. This is why the company pushed towards decentralization in the nineties, and even more so recently. Organizational structure the coca cola company has made a lot of changes in the last year with the structure of their company from top management to the employees at the bottom of line in terms of power in the company. Cocacola india today announced a new organization structure in keeping with economic reforms that have the potential to convert india into a single national market. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern. The company organises and structures itself in a way that reflects that fact.
In years past the coke company has had more of a centralized organizatio. Cocacola is controlled through a vertical hierarchy, with decisionmaking authority residing with the companys upper management. It also moved the regional chieftains closer to their local markets. Organizational components of the coca cola company. In retrospect, coca cola would seem to be doing very well in brazil.
The company produces cocacola, invented in 1886 by pharmacist john stith pemberton in atlanta, georgia. By continuing your navigation, you consent to their use. History has shown that the coca cola company has touched so many lives since world war ii retroplanet2008. The cocacola company faces many problems as a result of having such a large global presence. Creating an effective organisational structure a coca cola great britain case study the coca cola company is truly global, and its main product is recognised and consumed worldwide. What is the organizational structure of the cocacola company.
Organizational structure and organizational structure and. The coca cola company has a separate international division structure because its international staffs operate separately and in isolation from head office. A century later, the cocacola company has produced over 10 billion gallons of syrup. Legal structure of the business cocacola amatil limited cca is an australian owned public company that manufactures, markets, sells and distributes a portfolio of beverage and food products. Creating an effective organisational structure a cocacola great britain case study the cocacola company is truly global, and its main product is recognised and consumed worldwide. For example, in india, decision making has been moved further down to different areas of that diverse country. Before getting into the detailed analysis of cocacola and its relationship with organizational environment, we will first get the idea of organizational theory. Creating an effective organisational structure a cocacola great. The coca cola company is an american multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. A organizational chart showing coca cola business structure. History has shown that the cocacola company has touched so many lives since world war ii retroplanet2008. But, increasingly, fierce competition pops up and threatens the cola titan. Cocacola is the most valuable brand around the world, according to studies from independent organizations such as business week. The cocacola company is a delaware corporation with its headquarters in atlanta, meaning that its incorporated in delaware and registered as a foreign company in georgia.
A corporate strategy includes three important organizational considerations which are. Before getting into the detailed analysis of coca cola and its relationship with organizational environment, we will first get the idea of organizational theory. Daily and routine decisions are made by the line managers at the middle level. Organizational structure of the cocacola company free download as word doc.
Vertical expansion along the value chain organizational model hybrid structure mixing elements. Organizational analysis the cocacola company introduction. Cocacolas mission and vision work in cohesion, they both support each other. The organizational structure of coca cola company the coca cola company has a complex form of organizational culture that involves control through a vertical hierarchy. What is the organizational culture at the cocacola. Members of senior management and a number of standing committees carry out the decisions of the board of directors. The cocacola company is seemingly on top of the world. Jan 19, 2017 cocacola india announces new organization structure new structure is in keeping with economic reforms that will make india a single national market gurgaon new delhi, january 19, 2017. The cocacola company is an american multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. Its brand power is indisputable, and its global presence is massive. You can edit this organizational chart using creately diagramming tool and include in your reportpresentationwebsite. The top management of the company engages in formulating five year longer term plans as well as shorter term planning for the next year or so. Cocacola india announces new organization structure coca. Cocacolas organizational structure and human resource.
1300 691 561 1116 60 1498 1044 264 65 601 1316 656 1410 637 994 164 463 102 1528 1498 745 791 309 1391 1417 396 774 1022 775 1440 1467 1282 1300 216 1195 1352 743 1078 770 1051 991 1009 417